preparing for a personal branding photo session

having professional photos in today's world is hugely important. it's one of the key elements of your personal brand. your photos are oftentimes the first thing that people look at when they come across one of your social profiles and within a matter of seconds, they've made a judgement on who you are as a person. sometimes, having one headshot is not enough. the many photos from a personal brand shoot will come in handy over and over again - for everything from interviews to website photos.

whether you are getting a full personal branding photoshoot or simply some updated headshots, there are some important tips you can use to prepare to have the best session possible:

1. select your outfit

in preparing your outfit(s) for the shoot, think about the type of images you're going for. if you're doing a business/creative headshot session, remember that only from about the collarbones up will really be seen. this means your best option is to not worry too much, and just wear a plain, solid-colored top. but don't limit yourself - it's often good to grab a few fuller-body shots just in case (and I do this in every shoot)! so do try to match, and perhaps go for a button-up or a slightly more formal look if you're planning on using your images professionally. just remember, what you choose to wear has a big effect on how you'll be perceived.

 this photo of mikayla shows a typical headshot crop

this photo of mikayla shows a typical headshot crop

2. pull together some inspiration images

what made you think of getting these photos done in the first place? at some point, you likely saw some images that a friend posted, or maybe it was pictures that that random person you knew in high school, who you're still friends with on FB, who seems like they've suddenly got their life so pulled together (how?) shared. whatever the reason, you've seen photos that you admired somewhere! it really helps to share these "inspo images" (what I call them) with your photographer! this will bring you both on the same page with what sort of style you'd like your own photos to have.

 inspo images can include poses, moods, emotions, styles - think about what you want to convey! in this photo of adriana, there's a clear feeling the viewer can grab onto

inspo images can include poses, moods, emotions, styles - think about what you want to convey! in this photo of adriana, there's a clear feeling the viewer can grab onto

3. think about color

as you're thinking about what to wear, color is a super important aspect. think about the color that best represents you – do you have a color that you wear most often or perhaps a color that you use in your resume? find a couple pieces of clothing that fit with your color palette. for the actual shoot, if you'll be including an outfit change (which I always encourage!), plan which items go together & how easy it will be to change when you’re out. 

 here vanessa styled with white & pink accents, which meshes beautifully with the wall behind her

here vanessa styled with white & pink accents, which meshes beautifully with the wall behind her

and most importantly, get into a confident mindset, trust your photographer, and be ready to have fun! :)